Nexlytics ad creative · v2 sharpen

2026-05-27 · hand-built in BrightSoft tokens · ICP = Ryan · Power BI has no dev tools, so we built one

What changed from v1

The first round used gpt-image-2 to render the report card. It looked AI-generated. So this round rebuilt the mockups in actual HTML/CSS using the real Nexlytics design tokens — Inter for headings, JetBrains Mono for code fragments, semantic severity colors, BrightSoft cobalt + PBI yellow. Pixel-crisp on retina.

Each mockup is a real 1:1 square (what Meta will see). PNG downloads below each are 1080×1080 — Meta-ready. Tap on mobile to save to camera roll.

Files are Onwards-coded: tier-one metals + mining + the kind of file Ryan would actually open at 6:47am on a Wednesday.

A · my pick

Verdict Stamp

Single-pane stop-the-scroll. Giant amber grade + score on the left, blood-red issue count + verdict pill on the right, three real DAX findings below. Reads in 0.5 seconds. Maximum punch.

Nexlytics
QLD_Iron_Margin_FY26.pbix · 8.4 MB
D
38/ 100
47 issues6 critical · 14 high · 27 medium
Do not ship
Critical findings
Net_Revenue divides by Gross, not Net. Margin shows 4-7% low on 11 downstream visuals.
RLS role SalesRep filters by USERPRINCIPALNAME. Non-AU viewers see zero data on 6 pages.
DIVIDE() called without third argument on 14 measures. Wrong-number risk on refresh.
B

Diff Lens

The inheritor frame, dialled all the way up. Shows score CRASHING (67 → 38) since the offshore team's last sprint. Three findings flagged as NEW since prior scan. Sells the Diff View feature + the offshore-handoff anxiety in one image.

Scan #4 · vs. scan #3 · 8 days ago
38Health
Validate the numbers and budget significant cleanup.
67 → 38 since last scan
New since scan #3
NEW
Net_Revenue measure now divides by Gross, not Net. Margin will appear 4-7% low on 11 downstream visuals.
NEW
RLS role SalesRep filter changed. Non-AU viewers see zero data on 6 pages.
NEW
Calendar table dropped. 9 measures depend on it. Refresh will fail on next attempt.
C

Triage Stack

Full product-screen feel. Dark top bar, big amber score card, all five dimensions across one row, triage table beneath. Densest take, looks most like a real app screenshot. Closest to "this is what you get for $9".

Nexlytics
QLD_Iron_Margin_FY26.pbix · Scan #4 · 27 May
Verdict Validate the numbers and budget significant cleanup. 6 critical findings block sign-off. Do not ship
D 38 / 100
DAX
22/100
Gov
41/100
Perf
58/100
Lineage
34/100
Comp
71/100
Top 3 to fix first 6 critical · 14 high
Critical
Net_Revenue divides by Gross, not Net. Margin shows 4-7% low on 11 downstream visuals.
Critical
RLS role SalesRep filters by USERPRINCIPALNAME. Non-AU viewers see zero data on 6 pages.
High
DIVIDE() called without third argument on 14 measures. Wrong-number risk on refresh.

round 3 · chaos brief via gpt-image-2

Ryan's prompt: "generate a scroll-stopping post designed for meta for nexlytics. in this test we want to highlight how chaotic powerbi is. the icp is a founder with a small offshore team, they manage complex reports both internally and on behalf of clients and he just wants to know what he needs to look at after the team has done something."

5 generations at low quality (~$0.05 total). Pure text-to-image, brand colors stated in prompt only — no layout spec.

CHAOS 01

Side-by-side: Big Statement + Real-feeling chaos

"YOUR POWER BI IS CHAOS" left, chaotic dashboards right. Clean info hierarchy with 4 footer trust points. Decent text rendering on the wordmark.

Chaos 01
CHAOS 02

"You don't have time to find it"

Floating warning cards on the right. The "you don't have time to find it" line is sharp. Some of the small text is hallucinated/garbled though.

Chaos 02
CHAOS 03 · my pick of the 5

Bulleted pain list + dashboard chaos

Names six PBI pain points you'd actually recognise — too many tables, messy model, broken relationships, complex calcs, slow reports, duplicate visuals. "KNOW WHAT TO FIX. FIRST." closes hard. Most ICP-resonant of the 5.

Chaos 03
CHAOS 04

Stacked PBI Desktop panels

Cleanest production value of the 5. Real-feeling PBI Desktop panel stacks (Measures, Tables, Columns, Relationships, Calculation Groups). 90 SEC badge anchored mid-card.

Chaos 04
CHAOS 05

Grid-of-fragments wall

Massive grid of stacked papers behind = "every file you've ever inherited". Visual metaphor for overwhelm. CTA strip at the bottom is a bit crowded.

Chaos 05

Ad copy (same across A / B / C)

Headline

Inherited a .pbix file? Get the verdict in 90 seconds.

Primary text

If you've signed off on offshore .pbix files this week, this is for you. You open the file. You have no idea what it is or what it does. The last person built it under nonsense deadlines. Now it's yours to sign off on. You can do the read by hand. Most of the time you do. It just takes forever. I built Nexlytics because I was losing a day a week reading offshore output before it could ship to clients. Five AI agents check DAX, governance, performance, lineage, and compliance, the same lenses a senior consultant would run. 90 seconds per file. $9 for 7 days. Then $59/mo. Cancel anytime. It's what Onwards uses on every PBI engagement. Every Monday.

Description

$9 for 7 days. Then $59/mo. Cancel anytime.

Destination

/ (live $9 trial popup) · utm_campaign=v3-launch-2026-05-27

My read — across all 8 creatives

HTML mockups (A/B/C) show the solution: the verdict, the diff, the triage. Pixel-perfect SaaS-screenshot feel. Best fit when the value-after-purchase is the wedge.

Chaos images (01-05) show the problem: chaotic PBI files, pain points, overwhelm. Match Ryan's brief exactly. Best fit when the pain is the wedge — which it usually is for cold feed.

Two-shot recommendation:

1. Lead cold-feed smoke test with chaos-03 (pain bullets that name PBI's actual problems) — most likely to stop a Ryan-shaped scroll.

2. Run A · Verdict Stamp as the retargeting / warm-feed creative — shows what they get for the $9.

Cost so far: ~$0.95 across 3 HQ + 5 LQ gens. The chaos-bulleted angle came out of a $0.05 batch. Cheap to iterate further if you want to push 03 harder or generate more on this brief.